“IF YOU’RE GONNA SHOP, CONSIDER THESE FASHION BRANDS DONATING TO FIGHT COVID-19”
"In the wake of the novel coronavirus , the world is coming together like never before. But despite the fact we’re currently living in a pandemic, the life-threatening virus has uncovered acts of kindness throughout the world – from sharing positivity to donating money, people are working collectively to beat the silent enemy. It was just this week that LVMH offered their perfume and cosmetics factories for the production of hand sanitizer for free to French hospitals.
With more than 450,000 cases across the globe and at least 60,000 in the U.S., medical supplies have become scarce, but the fashion industry quickly took action. Fashion designers, including Chrisitan Siriano, Michael Costello and Rachel Comey, among others , have put fashion production to a halt to make face masks and hospital gowns. Additionally, retail giants such as Inditex, who are the owners of Zara and Bershka, and Gap Inc. (The Gap, Old Navy, Banana Republic) have pledged to make millions of masks, gowns, and scrubs for healthcare workers.
Many fashion brands have followed suit and are now donating proceeds of their sales to food banks and charity organizations. As retail therapy has become a mental escape for many who are working against spreading the virus by social distancing and working from home, shopping while giving back feels twice as rewarding.
Below we’ve rounded up some of the fashion brands doing their part to fight COVID-19."